A press release for a company called Intuita last week announces that they are letting corporate employees buy online learning in their system at corporate rates.  They tie this to a tuition reimbursement program.  What I don't understand is how would this qualify for reimbursement.  Isn't tuition reimbursement normally for universities and colleges to get an advanced degree? 

Second question:  Would we as corporate e-Learning practitioners see this as a good opportunity to start selling our courses to the public?  Or would we see this as just a lame marketing gimmick that got posted on the CLO website?

The article can be found at http://www.clomedia.com/common/newscenter/newsdisplay.cfm?id=4570

Excerpt:

"Employers who have a tuition reimbursement program give their employees a great incentive to continue their career development outside work with a likely performance payback to their company on the job. Both employers with benefit plans and those without them can now take advantage of an opportunity to offer their employees training through Intuita's new on-line retail training store where employees can purchase training themselves at corporate rates."